How To Use Tik Tok To Promote Your Work

The future of Tik Tok is unclear, however there is no denying the impact it has on small business owners and their work. So promote your work now, and let the people know who you are!

Tik Tok Do’s and Don’ts

Do keep it fun! Tik Tok is a great way to show the fun and humorous side of your brand. So be creative and try to make the viewers smile:)

Do use music. Music is a big part of Tik Tok, especially since the beginning. Viewers are more inclined to finish a video if it is paired with audio…especially when the audio is very popular. 

Do shoot vertical. If you shoot horizontal you will get unflattering black bars on the side of your video. 

Do use a challenge. There is almost always a popular challenge going around Tik Tok and with the appropriate use of hashtags your video will more likely be viewed.

Do mimic content that’s trending. This doesn’t mean don’t be creative, but by mimicking a popular trend viewers will be drawn to it and continue to watch. 

Don’t make an average ad. Viewers are not here necessarily to be sold to. They want to have fun and be inspired. Push the business/product in a fun way without being directly sold to.

Tik Tok is a great way to drive your business. Try and get in contact with influencers or creators that are doing well on Tik Tok in a like-minded way to your business/product. The more humorous and entertaining you are the more likely your video will be shared and liked. 

This is not going to say that creating is easy. It takes time and effort just like everything else. So do your research! Look up businesses/products like your own and see what trends are going around. Now more than ever is a perfect time to self promote on digital platforms. Remember, it only takes one video to go viral.

Good luck!

TikTok for Book Lovers

You may have thought this popular app was just full of dances, but there is so much more! Especially for book lovers and literature enthusiasts. So next time you find yourself scrolling through the app, check out these bookish accounts!

@Berrybookpages

Her bio reads “CEO of falling in-love with emotionally unavailable book characters” which sums up her presence on the app. Every book lover won’t help but be able to relate to her!

@penguin_teen

Penguin Random House brings all the fun to literature in videos centered around books and publishing. If you want to see the humorous real life creation of book memes..look no further. 

@BEARCUB79

If you want to take a step back from book recommendations and quirky videos, check out @bearcub79’s account for awesome book binding demonstrations! If you want a closer look into the process and get restoration tips this is a good place to start. 

@Epic_reads

This account captures feelings and thoughts booklovers have without them truly noticing! Each video will bring you a constant “oh that’s me” moment. 

@24hourlibrarian

That’s right! A librarian right at your fingertips! Follow this account for fun craft ideas, library tips and a good laugh!

Believe me when I say..there are so many literary focused tiktok accounts out there! And you will be caught in a constant video frenzy! 

Happy Scrolling!