Help Guiding Emily Go Viral!

Together we are on a mission! A couple missions actually…

  1. To raise money- half of the books proceeds will go to The Foundation for Blind Children
  2. To raise awareness of the issues of isolation that the blind encounter in the sighted community.

Both of these can be accomplished with the help of Guiding Emily. A heartwarming story of how a tragic accident can bring love and courage.

Watch this video below of author, Barbara Hinske explaining how much this book means to her and the blind community. With your help we can give guiding Emily the attention it deserves! Barbara Hinske is currently doing a campaign where a click of a button can share the amazing story of Guiding Emily. And you can help too! Go to her website today and learn how to share Guiding Emily on Twitter and Facebook/Instagram. Every bit helps and we appreciate a simple share of this post.

Together we can achieve results!

How To Use Tik Tok To Promote Your Work

The future of Tik Tok is unclear, however there is no denying the impact it has on small business owners and their work. So promote your work now, and let the people know who you are!

Tik Tok Do’s and Don’ts

Do keep it fun! Tik Tok is a great way to show the fun and humorous side of your brand. So be creative and try to make the viewers smile:)

Do use music. Music is a big part of Tik Tok, especially since the beginning. Viewers are more inclined to finish a video if it is paired with audio…especially when the audio is very popular. 

Do shoot vertical. If you shoot horizontal you will get unflattering black bars on the side of your video. 

Do use a challenge. There is almost always a popular challenge going around Tik Tok and with the appropriate use of hashtags your video will more likely be viewed.

Do mimic content that’s trending. This doesn’t mean don’t be creative, but by mimicking a popular trend viewers will be drawn to it and continue to watch. 

Don’t make an average ad. Viewers are not here necessarily to be sold to. They want to have fun and be inspired. Push the business/product in a fun way without being directly sold to.

Tik Tok is a great way to drive your business. Try and get in contact with influencers or creators that are doing well on Tik Tok in a like-minded way to your business/product. The more humorous and entertaining you are the more likely your video will be shared and liked. 

This is not going to say that creating is easy. It takes time and effort just like everything else. So do your research! Look up businesses/products like your own and see what trends are going around. Now more than ever is a perfect time to self promote on digital platforms. Remember, it only takes one video to go viral.

Good luck!

Let’s Hashtag

We’ve all seen them, now it’s time to know how to properly use them. Hashtags aren’t just used to take up space on your posts, they all have a meaning and help to enhance the post and its reach.

It’s a good idea to use hashtags to help promote your personal or business social media accounts. It will give your posts a better chance of exposure on that specific hashtags page, especially for the people who follow that hashtag. 

At HRM we use a lot of books, writing, and reading related hashtags to help boost our posts. Here are some of the ones we use throughout all of our social media accounts.

Most Popular

#bookstagram 

#EpicReads 

#BookNerd

#Books

#Bibliophile 

#BookAddict

#Bookshelf 

#bookcommunity

#writersofinstagram

#writersofinstagram

#booksofinstagram

#bookstagrammer

Specific genre

#Crime

#Historical

#Romantic

#NonFiction

#Mystery

And there are so much more! Keep in mind, Instagram only allows 30 hashtags per post, so pick & choose, and switch them around to your liking.

Don’t forget to follow us to see all of our hashtags in action!