What Are Subsidiary Rights? And Why You Should Exercise Them

Subsidiary rights refer to transforming your book into other media formats. For example, turning your books into translations, audiobooks, or a movie/television show. Exercising the subsidiary rights for your books is a great way to gain more of an audience!

And that’s where we come in! Hershman Rights Management is a literary agency focused on helping authors branch out into other markets, more specifically foreign, audio, and motion picture. We want to help your book reach new heights! 

Now, here’s a little on how that works…

We represent; indie and traditionally published authors, writers who aren’t yet published, and publishers without in-house subsidiary rights specialists. If you have a book that is already published that you would like to seek representation on, you can send us a submission right from our website with our unique instant approval process. We would love to take a look!

You can also use our contact page to ask any questions.

We have a wide author selection with a variety in genres. And have helped translate books into German, Italian, Polish, French, and much more! 

Some of the audiobook publishing companies we work with include: Tantor, Dreamscape, Podium Publishing, Brilliance Audio, W.F Howes, Audible, and MMB Media!

A notable film project we have is Hallmark Channel’s “The Christmas Club” based on the book of the same title by Barbara Hinske.

In the traditional publishing sphere, we work with Thomas & Mercer (Amazon Publishing) to bring the ZOE BENTLEY series by Mike Omer to life- as just one example. 

We have many new projects in the works, and we can’t wait to share them with you soon!

Take a look at what we do! And start thinking about your subsidiary rights!

*All the links in the post are from projects we have helped put into action.

ITALIAN

GERMAN

THE CHRISTMAS CLUB

https://www.hallmarkchannel.com/the-christmas-club

POLISH

http://www.wydawnictwofilia.pl/Szukaj/?s=denzil

Hurling Questions

Not only are we a super-cool blog on the internet, talking about the ins-and-outs of publishing and writing, but we’re a literary agency, first and foremost!

Some things you may wonder about us (or agencies in general) may be misguided by other postings on the internet. It’s best to ask the source directly to find out if the match is real! This doesn’t go for us, it goes for anyone you manage to get in touch with!

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  1. Ask the individual you’ve made contact with how they got to where they are (in life, not your inbox.) Knowing our background helps give you perspective on our passions and how they may or may not coincide with yours.
    1. A great follow-up is asking how long we’ve been in the biz. Passion and credentials.
  2. Sales are really important in this part of the business. Don’t shy away from asking. We won’t give you the nitty-gritty details but we will tell you bout some of our accomplishments as of late!
  3. Before you query, ask us if we’re looking! And if we are, what are we looking for! Each agency has criteria (and posts it on their website most likely) which must be met. Realistically speaking, “The Great American Novel” is not one of them.
  4. Our expertise is important to note as well. Each agency covers every aspect of publishing, but sometimes – sometimes – you’ll come across an agency that’s REALLY good at something. What is it?
  5. Communication is so important to both agency and client. Get it done as soon as possible: how would you like to touch base with your agency? Establish it! Most situations now involve email, but who knows, we can set up calls, video chats, dinner and a movie (no book adaptations, thank you)…(totally joking!)

The most important thing to remember is every agency is different and the people within differ from the others you may have spoken to. It’s always good to keep an open mind to whoever you come across, inside the publishing world and out!

This Week! (& Last Week!)

It’s been awhile since we’ve updated everyone on our recently published audio. This post is to serve as an update for the last couple of weeks, but things are going to be a bit different…

We’re going to start re-directing you to where the audio books can be purchased!

Without further ado, here they are!


Bree Livingston

Her Second Chance Billionaire Boyfriend


Eva Chase

Falling For Gods


Ivy Layne

Unraveled

Compromising the Billionaire

The Counterfeit Billionaire


BJ Harvey

Third Strike


London Lovett

Death in the Park


RK Lander

Path of a Novice

Audiobooks Making International Waves

Audiobooks are a great source of extra income for many authors, an extra revenue stream that otherwise wouldn’t be there. The audiobook market within the United States is a booming industry, increasing each and every year. Putting their success here in America aside, the possibilities for the future of audiobooks is still endless. According to an article in The Japan Times, audiobooks in the U.S. account for 10% of book sales- amounting to a $160 billion industry. But, this isn’t the case internationally. For example, in Japan the audiobook industry caps off at $5 billion. On the international scene, audiobooks have so much left to do and leave so much to be excited for in the future.

Audio publishers, like Audible, are just beginning to figure out how to be successful overseas. Recently, Audible launched an international initiative in countries just like Japan. In these countries they offer unlimited audiobooks for a monthly fee. The pay per book model that we have in the United States and the United Kingdom just doesn’t work in most other countries. There just isn’t enough awareness or accessibility to audiobooks that are needed for such a model. So, publishers are starting to get creative.

world

The use of smartphones and their apps are greatly changing the audiobook landscape in countries like Japan. These apps offer easy access to audiobooks that once wasn’t there. In Japan, many people use public transportation and are looking for things to entertain them on their long commutes that don’t pack a lot of weight- downloadable audiobooks are the perfect answer. Febe, a downloading site, was launched in 2007. The site offers over 19,000 books on a variety of topics and genres. Since it’s launch, the number of users has increased from 2,000 to about 180,000- proving that if the content is there and accessible, people will use it.

There is still a long way to go with cultivating a real audiobook culture overseas, but the future is very promising. Audio publishers have found that the key to stimulating interest in audiobooks abroad is to use famous people, poets, or authors as readers. Since it’s a relatively new market, there needs to be something that pulls the listener in to giving the whole audio thing a try. This poses a slight problem because production costs of making an audiobook are already pretty high, let alone needing to commission a celebrity to do the reading. High costs along with low recognition of audiobooks are audio publishers two biggest obstacles when thinking of expanding abroad. But if the audio trend does catch on, the risk will be well worth the reward.

The Instant Approval Process

It’s been about six months since we launched our new ‘Submission Page’ and it’s about time we talk more about this revolutionary process.

As manager of Hershman Rights Management (HRM), a literary agency founded in July 2015, I am always looking for ways to better serve my authors and future authors. HRM represents about 100 authors and has successfully sold hundreds of their titles to audio publishers such as Audible, Tantor Media/Recorded Books, Brillance, ListenUp, and MMB Media to name a few. We have also assisted our authors in expanding their works internationally with our most popular translations being into Chinese, Korean, Spanish, Turkish, and French.

iaop

As a literary agency, we constantly receive submissions and queries from authors for unpublished works through our ‘Contact Page.’ We love hearing from new talent and cherish the opportunity to be one of the first eyes to peruse the fruits of their labor. But, we also love working with our many self-published authors and have started an Instant Approval Offer Process (IAOP) to make their submission process easier and more accessible. If you are a published author (either self-published or traditionally published) and are looking for ways to expand your reach via audiobooks, foreign translations, etc. then our instant approval process is just what you have been looking for. IAOP allows published authors to enter in some simple information about their work based on criteria that we know publishers are looking for. If your information matches the criteria, you will instantly be given an opportunity to be represented by HRM.

The IAOP is helpful because authors no longer need to wait extended amounts of time to hear back from a literary agent or publishing company they might attempt to query themselves. Representation by HRM allows authors to invest more of their time in writing more books rather than trying to figure out the audiobook process or international publishing process themselves, which often times becomes much more complicated and confusing than the author initially imagined.

The goal of the IAOP is to allow authors who like the freedom of being self-published, but still want to explore other avenues in which they can profit off their work, to get a hassle and worry free offer from a literary agency designed to cater to their specific needs.

See below for a brief FAQ about our IAOP:

-How long does it take to hear directly from HRM after I am approved for representation?

If after filling out the form you receive an approval for representation by HRM, you will hear from us within 48 hours with some information about our agency and a draft contract for you to look over.

-What happens if my information doesn’t match the criteria you are looking for?

The simple answer, nothing. If you don’t get approved for representation, you are more than welcome to keep trying once you have garnered more sales, reviews, or social media followings for your work. If only some of your information matched our criteria you might get a message saying that we need to further review your submission information before we can make a decision about whether or not we think representation by HRM would be a good fit for you. Fingers and toes crossed!

-Are there any obligations when filling out the IAOP?

Nope, there are no obligations on either party when filling out the IAOP. If you get approved for representation and after talking more with HRM you decide you aren’t interested, that’s perfectly fine. You are under absolutely no obligation to sign on for representation with HRM just because you did the IAOP. We also aren’t obligated to extend representation to you if we don’t think we would be able to help you in any way. The last thing we want to do is spread false hope.

To learn more about HRM, click here.

To use the IAOP, click here.

Write on.

 

Innovative Technology Leading Us Into Our 2nd Year

Hershman Rights Management (HRM) officially launched in July 2015, so you know what that means? Yes, you’re doing your math correct- it’s been over a year! We couldn’t do it without all our amazing authors and publishing partners. We have so many people to thank for making our first year such a success. At HRM we pride ourselves on our customer service. It is always our primary goal to keep our clients happy. In order to continue to reach that goal, HRM needs to focus on growth and adapt to every fluid market.

That’s why we are rolling out a couple new things this month. First, and most importantly, we have created a new way in which authors can submit their already published work to us for consideration of representation. Check it out on our new ‘Submission’ Page. The best part? Your answer is instant! If we think you will be a good fit for HRM based on the information you provide on the form, you will know about it right away. If you aren’t… well, you will know that too. We are so excited about this new addition to our agency because the concept of instant results/answers in the literary agency industry is innovative and a first of its kind. Every author knows the harrowing pain of waiting for months just to hear that your work has been rejected. At HRM, we want to eliminate that wait time as much as possible and we have the newest technology that will allows us to do just that.

Second, we are looking to expand our social media reach and visibility. We just launched HRM’s Facebook Page, so we definitely think you should all head over and check it out. Give us a ‘like’ if you dare. Even if you aren’t a part of the HRM family it will be a great place to stay up to date with everything we are doing and everything our fabulous authors accomplish.

There were five reasons HRM decided to amp things up in this way:

  1. We need to be accessible. It’s easy to have a standard contact form on our website that just filters to an e-mail address with an ever growing pile of mail waiting to be answered. Anyone can do that. It’s great to get that mail and see that your business is getting recognition enough for people to reach out to you, but the ability to follow through on those contacts in a timely manner is what really matters. We need to be able to give our potential clients answers- quickly. We want to be an open channel of communication, not a dead end. We hope that with instant conditional offers for representation, we will be better able to serve our authors and give them a brand new tool to help them reach their career goals that they won’t be able to find anywhere else.
  2. We want to be visible. We want authors and publishing professionals to know our name. We want to automatically be seen as a trusted service because well, we are! We have helped many authors advance their career over the last year and we want other authors who are looking for help to know that.
  3. Our client’s (and potential client’s) time is important. The one thing I hate the most is wasting people’s time. It’s a priceless commodity that we can never get back. If we aren’t going to be able to help you, I want you to know that right away so you aren’t sitting around waiting for a hopeful answer. If we think we can help you, I want you to know that right away as well. I want to start working with you as soon as possible so we can start accomplishing your goals together. Your book sitting in a submission pile isn’t doing anyone any good.
  4. We always need to be growing. We can’t get comfortable. Sometimes, we need to push ourselves outside our normalcy and comfort zone to truly succeed. We will never know how successful we can be if we just do the same thing day in and day out. We need to push our limits in order to see just how big we can grow.
  5. We need to have the ability to adapt. Being in the publishing industry, it’s no news to us how important the digital world has become. Therefore, we need to use the digital industry to our advantage to both grow our business and reach our desired clientele. There isn’t a person (let alone author) who doesn’t spend part of their day on some form of digital outlet. The prime way to market a business or product has become digital. You need to go where your clients are going, you need to reach the markets in which they visit every day. By making our submission process and business name more digitally friendly, we hope to reach our masses in the most appropriate way possible.

Buckle in for another innovative year and please, write on!