Hashtags aren’t just a fun way to spice up your post, they have meaning! And can help your post get views with a certain audience. But for today’s purpose we will talk about hashtags for your upcoming book release, because believe me there’s hashtags for everything!
Now what’s important is choosing hashtags that are most active and somewhat active. Most active hashtags are the ones that people use over and over that get the most views, however when using them they could get lost in the sea of all those hashtags. So, sometimes it is good to pair most active and somewhat active hashtags together.
When it comes time to choosing which ones to use, you can find help! There are many hashtag generators that you can use. One being best-hashtags.com. This one is great because their instagram algorithm constantly updates to see popular hashtags and you can search based on the topic of your post , for instance a book release.
So next time you want to post on instagram check to see what hashtags work best for you!
If you don’t like the way typical hashtags look in your post you can hide them! Instagram doesn’t care where the hashtags are in the post, they just have to be there. So, for example you can reply to your own post with a cute emoji then reply to that comment with hashtags. It will then appear like you put a smiley face in the comments but within that are all your hashtags! Even if someone comments their own hashtag it will still give your post recognition. Another way you can hide hashtags in your story is by covering them with a photo or sticker, its genius!
In times like these Instagram can heavily influence your business. The algorithm can be updated frequently, so it’s important to stay on top of it for your content strategy.
According to Instagram the 6 key factors that influence the Instagram algorithm are:
Interest – How you interact on Instagram plays a role! Who you follow and what type of posts you like. That is why consistently showing up on Instagram is important.
Relationship – Instagram uses your interactions to see who is closest to you (a little creepy but we all know it’s happening). As soon as you follow someone they will monitor how you engage with it.
Timeliness – They care about when you posted, because they want to provide the latest most interesting posts. By finding your personalized best time to post on Instagram you can increase your reach!
Frequency – If you open the app often your feed will be more chronological. However, if you check less often your feed will be based on what Instagram thinks you’ll like.
Following – If you follow a lot of people then Instagram has more options to choose from so you won’t see all of the posts from everyone’s account.
Usage – Depending on how often you open the app the more content you will see.
Now, what do you do with all of this information to improve your engagement? The best thing you can do is drive as many interactions (likes, comments, DM, save, and share). Another way to increase engagement is to use all that Instagram has to offer, such as their newer Reels and Stories.
Adding hashtags is the most effective way to reach people on Instagram and we want those views don’t we? Search what hashtags will work the best for your posts.
Another helpful tool is to keep track of your Instagram analytics. Use the “Insights” button to see what is working and what isn’t, what post got the most likes, and so forth.
I know this is a lot of information, but once you have a better understanding on how to use the app you will get more out of it! Make it your focus for the next month if you want more followers or likes and get posting! Let us know how it goes.
A whole month to celebrate one of the things we at HRM love most! Audiobooks have completely changed the reading experience and has made reading easier to integrate into your busy lifestyle. You can’t read and drive or read in the dark..or can you? Audiobooks have made so much more possible for book lovers. And if you haven’t given it a try yet, now is the perfect opportunity!
How to Celebrate
It’s easy! Browse for a new audiobook, there are so many options out there as the market continues to grow every year, then give it a listen! Listen in bed, on your way to work, while you are cooking dinner. The opportunities are endless. You can also leave a review of one of your favorite audiobooks to inspire someone else to give it a try.
We at HRM work closely with authors and publishers to help produce audiobooks, so we have a ton of recommendations for you! You can find a lot of them on our instagram here. Or even blog posts below!
We have heard it over and over again…love what you do. Ask yourself now if you love it. If you are not fully there, I encourage you to write some things down that will help you get there. We all deserve to have a career or passion that we love.
We’ve all seen them, now it’s time to know how to properly use them. Hashtags aren’t just used to take up space on your posts, they all have a meaning and help to enhance the post and its reach.
It’s a good idea to use hashtags to help promote your personal or business social media accounts. It will give your posts a better chance of exposure on that specific hashtags page, especially for the people who follow that hashtag.
At HRM we use a lot of books, writing, and reading related hashtags to help boost our posts. Here are some of the ones we use throughout all of our social media accounts.