First thing’s first, a call to action is a marketing term for a design that prompts the viewer to an immediate action. For example, when you go on a website and they ask for your email. That is what we are looking for!
People need to be reminded, it’s as simple as that. Having a call to action on your website prompting the viewer to put in an email so they can stay up to date is a genius tactic. If you already have one- great! Just make sure you use it.
Your call to action can simply ask for an email, but you might want to think of an incentive to do so, such as receiving an exclusive monthly newsletter. Regardless, you should use this to give your readers notifications about upcoming books, or any highlights you have going on.
It is best to tackle the future with some indication of what is most likely to be on trend. While no one can truly predict the future here is some of the industry’s best interpretation of what 2020 will bring!
Audiobooks will continue to gain popularity, and more indie authors will seek to have their work converted to this format.
Running ads will be a requirement
Getting your books in front of readers for free will be more difficult. Now is the time to get internet savvy and use paid advertising!
The ebook market will grow even more in 2020.
As more young readers enter the market ebooks will increase.
Email lists will increase in value.
Your emailing list is a valuable marketing tool. Remember readers who are giving you their email are opting in, they want you to email them!
These are just a few publishing trends that we might see in 2020, but there are definitely more! A big takeaway is the push toward alternatives to paperbacks, with the focus on audiobooks and ebooks, as well as upping the ante on marketing!