Jolly old Saint James Patterson has returned this holiday season to grant 300 booksellers and owners with a well-deserved holiday bonus. For the last three years, Patterson has donated money to indie booksellers, in hopes of getting more books into more hands. Information to send in forms for bookstore and sellers can be left on the website. As the forms come in, Patterson, himself, reviews the possible candidates on a one-on-one basis. To be considered, the bookstore must have a children’s section and the business must already be in business and be successful.
In 2014, Patterson teamed up with the American Booksellers Association and gathered over $1 million to the first round of recipients. In 2015, he gave $250,000 in bonuses to 89 employees – which was the same dollar amount he gave in 2016 to 149 employees. This year, Publisher’s Weekly confirmed Patterson increased the amount by $100k to $350,000 – giving away bonuses to 300 bookstore employees, especially those who have been affected by hurricanes and wildfires in the past year.
Patterson has even been quoted saying, “These bonuses are my humble acknowledgement of [booksellers’] commitment to putting books into the hands of readers, and I hope these grants make that possible.”
During this holiday season, we want to thank James Patterson for helping those who genuinely enjoy their careers to continue doing what they do, as well as help young people get their hands on the books they deserve.
“The road to hell is paved with adverbs.”
Whether you’re just the classic book blogger or an author wishing to expand your horizon from writing extensively to reading extensively, book blogging has an advantage on both sides of the screen. If you’re an author looking for some more marketing exposure, there are many benefits to taking the plunge and sending your book around to some of your favorite blogs. If you are seasoned book blogger or book blogger to-be, creating your identity and review criteria will be key components to building your audience and its success.
Book bloggers get to pick and choose the genre they want to focus on for their blog. The broader the mind of the blogger is, the better chance you have of sneaking your book on their website for a review. By doing this, you can branch out to a new fanbase or a new demographic of readers. If you’re a newer author, going to a more established blog will help your exposure. But, if you’re more experienced, granting your presence to a smaller blog will help them as well. It never hurts to be a Good Samaritan, especially during this ‘season of giving.’ If the blogger has criteria in which they review, see if you meet them and if so, move forward with handing in the application. If not, maybe consider starting your own.
Or indie and self-published authors can really utilize the book blogger or the identity of being a book blogger. An author can become the book blogger. Some authors can take the time to review other books within the genre they feel most comfortable with, especially if their own novel is of the same genre. If you, as an author, wish to grow within your craft but need some guidance, you can always use the blog as a way to review books outside of your comfort zone.
“A good title is the title of a successful book.”