I always encourage authors to be open to all marketing techniques and ideas. One easy, and perhaps surprisingly effective, marketing technique is making your book free for a period of time- especially early on in its publication. Understandably, this suggestions freaks authors out initially. They worked so hard to finish their masterpiece, why would they give it away for free? Going free gives you customers. It encourages people to take a chance on your book who maybe wouldn’t of done so otherwise. It also gives you the opportunity for free feedback. What did those customers have to say about your book? Did they review it? Did they recommend it to other fellow readers? There’s a lot of priceless information going free can give you, so don’t shy away from it.
Below are some of my amazing clients who have gone free, at least for the time being. Take a look at how it is working out for them and perhaps pick up some new reading material- you won’t be disappointed.
J.S. Wellington ~ ROBERT BUTTRESS AND THE INCREDIBLY DIFFICULT LIFE
Wellington has been writing for a while, but is a newly published authors. There’s still many tweaks and a professional editor required before Wellington can reach full potential, but I am very excited about this series. It’s a quick, emotional read that really makes you think about the value of life and happiness. It’s a great weekend or beach read and I love how it sets up perfectly for more books to follow.
S.L. Morgan ~ THE LEGACY OF THE KEY
I absolutely love the world in which Morgan has created. Her imagination and imagery descriptions are captivating. Her books have been more than successful thus far, going free and all.
J.L. Bryan ~ ELLIE JORDAN, GHOST TRAPPER
I really admire Bryan’s ability to develop his characters. Ellie is an extremely likable and relatable character, making it very easy to fall in love with her. The series success is largely due to the fact that reader just want to keep learning more about her and follow her onto her next adventure.
M.L. Bullock ~ SEVEN SISTERS
Bullock’s ability to build suspense that truly draws in the reader is admirable. She actively knows how to keep moving the story forward, in a natural way. I never wanted to stop reading.
Michael Chatfield ~ THE RECRUITMENT
Chatfield is another author who really knows how to capture the world he has created. His imagination truly runs wild and trust me, it’s a fun ride.
Go free and write on.